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I live several lives:

University Professor
Company advisor and board member;
Keynote speaker;
Author of books and columns.

I am: Director of the newly established (2014) Design Lab at the University of California, Co-founder of the Nielsen Norman group and Honorary Professor at Tongji University (Shanghai) in their College of Design and Innovation.(See more at "About Don Norman")

"The universe is made of stories, not atoms"
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